Keith Beam, Cold Steel Knives / GSM Outdoors - The Knife Junkie Podcast (Episode 438)
Published: 1 year ago
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Keith Beam, aka "Stickman" from Cold Steel Knives / GSM Outdoors, joins Bob "The Knife Junkie" DeMarco on Episode 438 of The Knife Junkie Podcast (https://theknifejunkie.com/438).
Beam took over leadership of Cold Steel when Lynn Thompson sold the company to GSM Outdoors, home to hunting and outdoor products and brands. He comes from the archery world, where he holds multiple patents for inventions like Expandable Arrowheads and Improved Ground Blinds.
Upon taking the helm, Keith got a crash course in all things Cold Steel from none other than the company’s founder, Lynn Thompson. Keith continues the dynamic marketing approach begun in the early days of Cold Steel adding his own spin and to his Youtube and other social media posts.
A huge knife and ax throwing enthusiast, Keith has made record distances sticking various Cold Steel knives and tomahawks in far off targets, giving him the nickname Stickman.
While overseeing Cold Steel, Keith has brought a new folding knife lock innovation to market, the Atlas Lock, relying on the company’s in-house design talent.
Find Cold Steel Knives online at https://www.coldsteel.com and GSM Outdoors at www.gsmoutdoors.com.
➤ Support the Knife Junkie channel with your next knife purchase. https://theknifejunkie.com/knives.
➤ Join The Knife Junkie Community on Patreon
https://theknifejunkie.com/patreon
➤ Knife Junkie Merch -- https://theknifejunkie.com/shop
➤ To listen to past podcast episodes, visit https://theknifejunkie.com/listen.
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Keith Beam, aka "Stickman" from Cold Steel Knives / GSM Outdoors, joins Bob "The Knife Junkie" DeMarco on Episode 438 of The Knife Junkie Podcast (https://theknifejunkie.com/438).
Beam took over leadership of Cold Steel when Lynn Thompson sold the company to GSM Outdoors, home to hunting and outdoor products and brands. He comes from the archery world, where he holds multiple patents for inventions like Expandable Arrowheads and Improved Ground Blinds.
Upon taking the helm, Keith got a crash course in all things Cold Steel from none other than the company’s founder, Lynn Thompson. Keith continues the dynamic marketing approach begun in the early days of Cold Steel adding his own spin and to his Youtube and other social media posts.
A huge knife and ax throwing enthusiast, Keith has made record distances sticking various Cold Steel knives and tomahawks in far off targets, giving him the nickname Stickman.
While overseeing Cold Steel, Keith has brought a new folding knife lock innovation to market, the Atlas Lock, relying on the company’s in-house design talent.
Find Cold Steel Knives online at https://www.coldsteel.com and GSM Outdoors at www.gsmoutdoors.com.
➤ Support the Knife Junkie channel with your next knife purchase. https://theknifejunkie.com/knives.
➤ Join The Knife Junkie Community on Patreon
https://theknifejunkie.com/patreon
➤ Knife Junkie Merch -- https://theknifejunkie.com/shop
➤ To listen to past podcast episodes, visit https://theknifejunkie.com/listen.
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