Keith Beam, Cold Steel Knives / GSM Outdoors - The Knife Junkie Podcast (Episode 438) Media
Published: 1 year ago
Keith Beam, aka "StickMan" from Cold Steel Knives / GSM Outdoors, joins Bob "The Knife Junkie" DeMarco on Episode 438 of The Knife Junkie Podcast (https://theknifejunkie.com/438).
Beam took over the leadership of Cold Steel when Lynn Thompson sold the company to GSM Outdoors, home to hunting and outdoor products and brands. He comes from the archery world, where he holds multiple patents for inventions like Expandable Arrowheads and Improved Ground Blinds.
Upon taking the helm, Keith got a crash course in all things Cold Steel from none other than the company’s founder, Lynn Thompson. Keith continues the dynamic marketing approach begun in the early days of Cold Steel, adding his own spin to the YouTube channel and other social media posts.
A huge knife and ax throwing enthusiast, Keith has thrown record distances, sticking various Cold Steel knives and tomahawks into far-off targets.
While overseeing Cold Steel, Keith has brought a new folding knife lock innovation to market, the Atlas Lock, relying on the company’s in-house design talent.
Find Cold Steel Knives online at https://www.coldsteel.com and GSM Outdoors at https://www.gsmoutdoors.com.
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