WÜSTHOF Classic Color: Factory Prep Media
Published: 1 year ago
An excellent chef's knife might be the most indispensable tool in your kitchen, but it’s also a powerful vehicle of self-expression. That’s why WÜSTHOF Classic Color is all about the Originals.
Color is an inherently emotional experience, with each shade evoking a different feeling. We wanted to make high-quality knives that were as unique, vibrant, and distinct as the individuals who used them. Combining expert artisanship with an extra dose of creativity, we expanded on the WÜSTHOF Classic series — "The Original” best-selling knife collection for over two-hundred years — with handle hues inspired by the culinary world.
We loved seeing members of our own team gravitate towards the shades that suited them best, whether it was Pink Himalayan Salt, Coral Peach, Velvet Oyster, Purple Yam, or Tasty Sumac. We loved it so much, in fact, that we asked five of our amazing employees to be the faces of the campaign, complete with photo shoots, interviews, and one spontaneous dance party. Melinda, Richardson, Manuel, Micha, and Sonja showcase just how well the small details in life can highlight our own “Original” spirits.
Color is an inherently emotional experience, with each shade evoking a different feeling. We wanted to make high-quality knives that were as unique, vibrant, and distinct as the individuals who used them. Combining expert artisanship with an extra dose of creativity, we expanded on the WÜSTHOF Classic series — "The Original” best-selling knife collection for over two-hundred years — with handle hues inspired by the culinary world.
We loved seeing members of our own team gravitate towards the shades that suited them best, whether it was Pink Himalayan Salt, Coral Peach, Velvet Oyster, Purple Yam, or Tasty Sumac. We loved it so much, in fact, that we asked five of our amazing employees to be the faces of the campaign, complete with photo shoots, interviews, and one spontaneous dance party. Melinda, Richardson, Manuel, Micha, and Sonja showcase just how well the small details in life can highlight our own “Original” spirits.