ROX — Designed Together, Built to Last Forever - NOW AVAILABLE Media
Published: 2 weeks ago
Today is a special one... I got goosebumps while I write this because today we are releasing ROX, our first folding knife, the knife I designed together with my wife Rossella and talk about us, our family and our infinite love. ROX is dedicated to her, my shoulder, my best friend, my great love... MY PERSON!!
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Rox is now available on our website and will soon be available from major knife shops around the world.
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ROX — Designed Together, Built to Last Forever
The ROX is more than just a knife. It’s a tribute. A symbol. A piece of my story.
After dedicating knives to my children, it was time to create one for my wife — Rossella, my ROX.
She’s the shoulder I’ve leaned on through hard times, the quiet strength that’s helped me keep moving forward, and the reason I’ve been able to build and grow my brand.
The ROX was designed together with her, born from our shared vision and passion. Every line, every detail, reflects a part of who she is.
Design and Personality
The reverse tanto blade, Rossella’s favorite shape, perfectly represents her character — strong, useful, sexy, and sharp.
The handle, with its smooth, rounded lines, offers comfort, a secure grip, and effortless control — just like her kind, supportive, and loving nature.
Crafted for Everyday Excellence
Locking system: button lock — safe, smooth, and intuitive.
Opening: thumbstud for quick, easy one-handed action.
Reversible deep carry clip: discreet, comfortable, and practical for everyday carry.
Blade steel: M390 — superior edge retention, corrosion resistance, and long-lasting performance.
A Symbol of Love and Passion
At the center of the handle lies the infinity symbol — the same one from our wedding.
It stands for our eternal love, but also for my endless passion for knives. Two things that will last forever.
Your Everyday Companion with a Soul
Compact, lightweight, and solid, the ROX is the perfect EDC knife — built for real life, and born from real emotion.
Because every blade has a story.
And the soul of the ROX is made of love and passion.
.
.
Rox is now available on our website and will soon be available from major knife shops around the world.
.
ROX — Designed Together, Built to Last Forever
The ROX is more than just a knife. It’s a tribute. A symbol. A piece of my story.
After dedicating knives to my children, it was time to create one for my wife — Rossella, my ROX.
She’s the shoulder I’ve leaned on through hard times, the quiet strength that’s helped me keep moving forward, and the reason I’ve been able to build and grow my brand.
The ROX was designed together with her, born from our shared vision and passion. Every line, every detail, reflects a part of who she is.
Design and Personality
The reverse tanto blade, Rossella’s favorite shape, perfectly represents her character — strong, useful, sexy, and sharp.
The handle, with its smooth, rounded lines, offers comfort, a secure grip, and effortless control — just like her kind, supportive, and loving nature.
Crafted for Everyday Excellence
Locking system: button lock — safe, smooth, and intuitive.
Opening: thumbstud for quick, easy one-handed action.
Reversible deep carry clip: discreet, comfortable, and practical for everyday carry.
Blade steel: M390 — superior edge retention, corrosion resistance, and long-lasting performance.
A Symbol of Love and Passion
At the center of the handle lies the infinity symbol — the same one from our wedding.
It stands for our eternal love, but also for my endless passion for knives. Two things that will last forever.
Your Everyday Companion with a Soul
Compact, lightweight, and solid, the ROX is the perfect EDC knife — built for real life, and born from real emotion.
Because every blade has a story.
And the soul of the ROX is made of love and passion.
.