Be James°: Arto Saari Media

James is built around people we admire: those who are inspirational, action-based, and humble. At the heart of The James Brand, from product development to brand storytelling, are individuals like Arto Saari. A Finnish professional skateboarder and photographer, Saari gained international fame in the late 1990s for his fearless street skating and fluid mastery of complex tricks. Moving to the U.S., he became a key figure in skateboarding, earning accolades like Thrasher’s “Skater of the Year” in 2001. His passion for both skating and photography embodies the ethos of James, as he continues to inspire skaters and creatives alike.

Learn more: https://thejamesbrand.com/blogs/stories/be-james-arto-saari
Read our full interview with Arto: https://thejamesbrand.com/blogs/stories/be-james-the-arto-saari-interview