Communicating through Design: Get to Know Joe Caswell Media
Published: 1 year ago
Spend five minutes with CRKT knife designer Joe Caswell and you’ll learn to see the world differently. “What’s more impressive?” he asks rhetorically. “A chess master, or someone who can beat anyone at tic-tac-toe?”
Joe finds opportunities for improvement everywhere he looks and approaches his work as if he never heard the phrase, “If it ain’t broke, don’t fix it.” You see this philosophy expressed in his groundbreaking designs that combine complex functionality with utterly simple ease of use, such as the Provoke®, a radical re-envisioning of the folding karambit that improved both deployment speed and safety.
Read more on the CRKT blog: https://www.crkt.com/community/knife-stories/joe-caswell-story
Joe finds opportunities for improvement everywhere he looks and approaches his work as if he never heard the phrase, “If it ain’t broke, don’t fix it.” You see this philosophy expressed in his groundbreaking designs that combine complex functionality with utterly simple ease of use, such as the Provoke®, a radical re-envisioning of the folding karambit that improved both deployment speed and safety.
Read more on the CRKT blog: https://www.crkt.com/community/knife-stories/joe-caswell-story